Lipbalm without SPF
The lip balm formula is 99% natural. The remaining 1% is made up of synthetic fragrances.
Lipbalm with SPF
Our lip balm formula is made with 87% ingredients of natural origin. The remaining 13% consists solely of fragrance and SPF.
Why is it not 100% natural?
Fragrance:
The reason is that often it is more sustainable to have synthetic lab made perfumes, as neutral perfumes require a very high amount of natural resources for little quantities. Furthermore, some ingredients are harvested using unsustainable practices. Hence, Wild uses synthetic fragrances.
SPF:
We use a chemical SPF, not a physical (mineral) one, to ensure a smooth, lightweight texture without leaving a white cast.