Wild is a natural deodorant meaning we use ingredients derived from nature. We never use aluminium, parabens or sulphates that are often found in mainstream deodorants and antiperspirants. Instead we use alternative ingredients to keep you dry and smelling fresh all day long.
Using a natural deodorant is beneficial in many ways. They do not use any nasties like synthetic chemicals, parabens or sulphates that you might see in traditional supermarket deodorants. Instead, natural deodorants use alternative ingredients that are kind to your skin and keep you smelling fresh all day long. A major ingredient that isn't present in Wild are aluminium salts, which can clog your pores. We think that sweating is a natural bodily function - and although we use alternative ingredients to keep you dry and smelling great all day (such as tapioca starch), many people find that they sweat less in general after switching to a natural deodorant!
You can read more about the difference between deodorants and antiperspirants in our blog here.