The design is completely innovative and has been made using a brand new material which is incomparable to plastic. While plastic is indeed cheap and convenient, it is not the planet's best friend overall. Plastics have also been in production for decades meaning many processes have become cheaper along the way as various industries poured investments into their development.
What we’ve done here at Wild is make the world’s first 100% plastic-free, compostable refill which can hold a liquid. It’s pretty awesome! We’ve often said with our deodorants that the planet shouldn’t pay the price for you to smell nice, and this is the same for our body wash.
Additionally, when the world became obsessed with plastic bottles, prices for things came crashing down due to the convenience of this material, and there is an element of this having caused an unrealistic price point for comparison. Should a deodorant or body wash ever have been £1 (or less!)? Somewhere along the way, the price is being paid in a different currency.
We are determined to innovate before it’s too late, and we’re proud to say that single use plastic bottles can’t even compare to our bamboo ones.