While our hair care products have passed cosmetic safety assessments for general use, we haven’t carried out dedicated testing on children. This means we can’t make any specific claims about age suitability.
If you’re considering Wild for your child, we strongly suggest checking in with your GP or pharmacist first. They'll be able to offer the best guidance based on your child's hair, skin, age, and personal needs.
We’re all for supporting healthy hygiene habits early on, and we’re here to help however we can, just with that little extra bit of care when it comes to younger users.💚