Unilever acquired Wild in Spring 2025.
We truly believe that joining Unilever is the best way to make Wild’s mission of removing single use plastic from bathrooms accessible to the mainstream, and we are confident that their knowledge, expertise and insight will allow for mass adoption of more ethical products that can help shift the global mindset on how we all consume personal care.
You can check out our founders' full statement here, or read a section of it below:
We started Wild five years ago with a simple mission: to remove as much single-use plastic from personal care routines as possible. Thanks to your support, to date we've diverted over 750,000 kg of single-use plastic and planted over 1.2 million trees.
To make an even bigger impact, we knew we had to take sustainable bathroom products mainstream. As a small company, it’s really hard to make a big splash on our own and by leveraging Unilever’s global network and capabilities, we can reach more people than ever before, making sustainable personal care more accessible.
We will gain access to the support, expertise, and guidance that Unilever provides to help bring sustainable personal care into the mainstream. This means access to cutting-edge research and development to create the best new products and to improve what we already offer. With this partnership, sustainable options like Wild can become available to everyone. It’s a huge step forward for us and for sustainable personal care.
Rest assured, nothing about our core values, mission, or brand will change! Our formulas will stay just as you love them, with the best premium ingredients that you’ve heard of and that are good for your skin and we’ll remain 100% vegan, cruelty-free, and B-Corp certified.