Yes, it certainly is! We're proud to say that our roll on is 100% vegan and cruelty-free. That means we never test on animals in any way.
We have been certified by both the Vegan Society and Leaping Bunny, two of the most trusted organisations in ethical beauty. So when you're applying Wild, you can do so with confidence.
Check out our blog here about our vegan status. 🌿